Working with Exhibition Hub, we recently completed this fast turnaround project branding the Boiler House on Brick Lane, Shoreditch for the new Art of the Brick exhibition.
Citiprint were asked to rebrand all the external panels on a tight turnaround and with limited street access.
The exhibition is now open and you can book here.
In the world of television, there are moments when shows transcend mere entertainment and become powerful tools for raising awareness and funds for crucial causes. Channel 4’s “Don’t Look Down” is one such show, known for its unique blend of entertainment and charity fundraising. This blog post explores the inspiring collaboration between Citiprint and Stand Up 2 Cancer, which saw the branding of Audi Q7s to support this noble cause, transporting the celebrity contestants to and from Wembley Stadium.
“Don’t Look Down” is not your average TV show. Instead of focusing solely on celebrities’ competitive spirit, it combines high-stakes challenges with an important mission – raising funds for Stand Up 2 Cancer, a UK-based charity that supports life-saving research into cancer.
The show features a group of fearless celebrities who tackle extreme challenges, often involving dizzying heights and daunting obstacles. These brave participants push their limits, all for the noble cause of eradicating cancer. With such an impactful mission, it’s no wonder that “Don’t Look Down” has garnered a dedicated fan base.
Citiprint and the Power of Vehicle Branding in London
Citiprint, a renowned same day printing company, has established a reputation for delivering exceptional branding solutions for huge clients. When approached by Stand Up 2 Cancer to support the “Don’t Look Down” fundraising campaign, Citiprint saw an opportunity to use their expertise to make a real difference.
The Collaboration
Citiprint decided to go the extra mile by branding a fleet of Audi Q7s with the “Don’t Look Down” and Stand Up 2 Cancer logos. These eye-catching vehicles became mobile billboards, promoting the show and the charity’s mission as they roamed the streets. The collaboration aimed to raise awareness and encourage more people to get involved in the fight against cancer.
The Branded Audi Q7s
The Audi Q7, a luxury SUV, provided the perfect canvas for Citiprint’s creative branding work. Each car was meticulously adorned with bold graphics, making them stand out wherever they went. The vehicles not only looked stunning but also carried an important message of hope and support for those affected by cancer.
The Impact
The branded Audi Q7s created a significant impact, helping to drive more attention to the show and the cause it represents. People on the streets, social media, and TV viewers couldn’t help but notice these distinctive vehicles, which acted as moving advertisements for the “Don’t Look Down” campaign.
Beyond the immediate visual impact, the branding effort succeeded in fostering a sense of community. When people saw the Audi Q7s, they felt a connection to the cause and the show, motivating them to engage in the fundraising efforts.
The Power of Collaboration
The Citiprint and Stand Up 2 Cancer collaboration to brand Audi Q7s for “Don’t Look Down” illustrates the incredible power of businesses and charitable organizations coming together for a common purpose. It’s a shining example of how creativity and branding can be used for the greater good, amplifying the message and impact of a charitable cause.
Conclusion
Channel 4’s “Don’t Look Down” is more than just a TV show; it’s a platform for change. Citiprint’s decision to brand Audi Q7s in support of Stand Up 2 Cancer’s mission exemplifies the power of creativity and collaboration to drive awareness and fundraising efforts for a worthy cause. The branded vehicles not only added flair to the campaign but also served as a symbol of hope and unity in the fight against cancer. In a world where entertainment and charity often converge, this partnership between Citiprint and Stand Up 2 Cancer stands as a shining example of how businesses can make a meaningful impact on society.
Oxford Street, in the heart of London, is famous for its high-end retail stores, bustling crowds, and iconic storefront signage. For many brands, the sign that hangs above their store is not just a piece of marketing but a symbol of their identity and presence. When Asics, the renowned athletic footwear and sportswear brand, encountered a sign issue on Oxford Street, they turned to our client who in turn contracted us at Citiprint, a sign repair company with an exceptional reputation for restoring iconic and specialist signage. In this blog post, we’ll explore how we repaired Asics’ sign on Oxford Street, showcasing our commitment to excellence and dedication to preserving the city’s vibrant commercial landscape.
https://www.youtube.com/watch?v=cpzXKFE4w0I&t=318s
The Sign Dilemma
Asics, a globally recognized brand for sports enthusiasts and athletes, had an issue with their signage on Oxford Street. The glass pane behind the large illuminated sign had been smashed during high winds, forcing a new glass pane to be produced. For the glaziers to swap the pane, the full sign lettering had to be removed, disconnected and made safe. For a brand that thrives on promoting an active lifestyle and pushing the boundaries of athletic performance, a faded and flickering sign was far from ideal.
The Challenge
Repairing signage on Oxford Street is no small feat. This bustling thoroughfare is known for its towering billboards and dazzling lights, making every storefront sign a vital piece of the visual spectacle. The challenge was to remove and replace Asics’ sign while preserving the integrity of the brand’s image, ensuring it remained a beacon for fitness enthusiasts and casual shoppers alike.
Citiprint’s Expertise
Citiprint has earned a stellar reputation for their expertise in sign repair and restoration. With a team of highly skilled professionals, they have successfully installed countless signs throughout London. We were contracted for our sterling reputation and their portfolio of impressive sign repair projects for large clients.
The Repair Process
The Result
Citiprint’s dedication to excellence and meticulous craftsmanship paid off. Asics’ sign on Oxford Street was reborn, radiating its vibrant colors and lighting up the night once more. The brand’s presence on this iconic shopping street was fully restored, and it continued to draw in shoppers, fitness enthusiasts, and fans of the brand.
We specialise in providing a Same Day turnaround for Printed Vinyl and Cut Vinyl Graphics – ideal for galleries, offices, events and exhibitions with Same Day London delivery available too by Citiprint.
In the world of marketing, businesses are constantly seeking innovative ways to make an impact and effectively reach their target audience. In this digital age, it’s easy to overlook traditional marketing tools, but one medium that continues to thrive is vinyl signs. These versatile and eye-catching displays have stood the test of time, proving their effectiveness in promoting businesses, events, and messages. In this blog post, we’ll explore the power of vinyl signs and why they remain a dynamic marketing solution.
Vinyl signs are renowned for their vibrant and visually striking appeal. With advancements in printing technology, these signs offer exceptional color reproduction, sharp details, and crisp imagery. The versatility of vinyl allows for a wide range of design possibilities, including intricate graphics, high-resolution photographs, and bold typography. Whether displayed indoors or outdoors, vinyl signs demand attention and create a lasting visual impact on passersby, effectively conveying your brand message.
One of the key advantages of vinyl signs is their durability and weather resistance. Made from high-quality vinyl materials, these signs are built to withstand various environmental conditions, including rain, wind, and sunlight. With proper care, they can maintain their vibrant appearance and effectiveness for an extended period. This durability makes vinyl signs an excellent investment, ensuring that your marketing efforts are not compromised by external factors and allowing for long-term exposure of your message.
Vinyl signs offer exceptional versatility in terms of application. They can be customized to fit any size, ranging from small window decals to large-scale banners. This adaptability makes them suitable for a wide range of marketing purposes, including retail displays, trade shows, exhibitions, storefronts, and vehicle wraps. Vinyl signs can be applied to various surfaces, such as walls, windows, floors, and vehicles, maximizing their visibility and impact in diverse settings. Their flexibility allows businesses to adapt their marketing campaigns to different locations and events effectively.
For businesses looking for cost-effective advertising solutions, vinyl signs offer an excellent return on investment. Compared to other traditional advertising methods, such as print ads or television commercials, vinyl signs are a more affordable option with long-lasting effects. Once installed, they require minimal maintenance, eliminating recurring costs. Vinyl signs can also be easily updated or replaced, providing businesses with the flexibility to modify their messages and promotions without incurring significant expenses.
Vinyl signs provide businesses with ample opportunities for customization and branding. With the ability to incorporate your logo, brand colors, and key messages, vinyl signs act as powerful brand ambassadors. By maintaining consistent branding across your marketing channels, you reinforce brand recognition and create a memorable impression on your target audience. Whether you choose to display a promotional offer, showcase your products, or convey a specific message, vinyl signs allow for effective storytelling and engagement.
Vinyl signs continue to be a dynamic and versatile marketing solution that offers businesses a wide range of benefits. With their vibrant visual appeal, durability, versatility in application, and cost-effectiveness, vinyl signs have proven their worth as a powerful advertising tool. By utilizing vinyl signs in your marketing strategy, you can effectively captivate your audience, enhance brand visibility, and convey your message with impact. Embrace the timeless charm of vinyl signs and unlock new possibilities for your business’s growth and success.
Towards the end of 2022 Citiprint completed a roll out of rebranding to InstaVolt’s EV Charger network. We were approached to carry out the work by the Marketing Manager at InstaVolt to assist in completing work across 130 locations as part of their sponsorship deal with E.ON Energy.
InstaVolt’s leading charger network covers a vast area in the UK with our work alone covering some 2000 miles, from Newquay and Bournemoth, as far north as Liverpool and Keswick.
We were chosen for our ability to replace vinyl graphics on the chargers on site without third party involvement and our 24/7 nature. Work was carried out at all hours by an installer of ours who was able to complete the work in just under five days with zero downtime or interruption to InstaVolt’s customers looking to utilise the chargers.
The work further worked to highlight our skill and experience when it comes to large scale national roll out work, with a very similar project being completed in 2021 for JustEat in which over 500 restaurants were rebranded within a week with new POS and hard signage.
Our work for InstaVolt is expected to continue with similar future projects and we are proud to have been able to accomplish this large project successfully.
Foamex and Correx are the two most popular forms of both temporary and permanent signage and one of the main kinds of Same Day Signs we produce – but what’s the difference and which is right for you?
The first clue really is in the name of each, so let’s take a look first at Foamex. As the name would suggest, it is a foam style substrate, made from white PVC and fairly rigid. It’s not to be confused with foamcore board which is fairly disposable and moreso for crafts.
Foamex comes in many colours but the most common option is white. You will have seen foamex used in retail signs, exhibitions, events and most POS scenarios. It’s used as it’s rigid yet lightweight, smooth with a matte finish and easy to trim and cut to custom shapes. We hold a large amount of white foamex stock in common thicknesses of 3mm and 5mm.
Printing directly onto foamex is our most common method for producing Foamex signs. The high quality produced by our SwissQPrint Flatbed printer allows us to deliver vibrant colours, high definition text and images, as well as an instantly dry matt finish. We can print on a sheet up to 2.5 x 1.5m in one piece.
Foamex is usually our go to recommendation for signage – be it for an exhibition, event or temporary sign. Whilst it is durable when used externally and waterproof, it can warp in high temperatures and we’d recommend Dibond Aluminium Composite panels for this instance.
Here’s a great instance of Foamex being used with its smooth matt finish ideal for being hung in Amazon’s Warehouse.
Correx on the other hand is everywhere – most commonly used as Estate Agent signs. Its corrugated effect allows it to easily bend, provides excellent weather protection and is an ideal lightweight substrate. Correx is often used when the signs aren’t intended to be seen up close as the corrugated effect can break up the imagery, but it’s still ideal for large and small applications. We’ve used Correx for some really impactful jobs like those below.
Correx has the added bonus that it’s lightweight, making delivery and installation easy – with the element of reusing and relocating signage equally as simple. You can fit either Foamex or Correx with double sided tape, screws or clamps.
Whilst you can have peace of mind knowing we are committed to reducing waste and emissions across our business, Correx is a Class 5 rated plastic meaning it can be Recycled and often turned into brooms, brushes and ice scrapers! Any Correx offcuts we have are reused for printer testing and packaging.
Netflix’s Top Boy Billboard Sign, partially produced by Citiprint for Build Hollywood
So, if we can help with your Same Day requirements for Foamex Printing or Correx Printing – do get in touch with us on 0203 167 0400 or use our LiveChat. We hold large stock of material and print directly on it to provide a high quality instantly dry finish.
Recently moving to their new colossal HQ is one task in itself, but ensuring signage is installed as soon as possible and in tricky conditions is of a comparable nature.
We were recently asked by Pleavin Power to design, fabricate and install illuminated built up lettering on each side of their new 32,000 sqft premises. It was clear from the outset that local suppliers to Pleavin wouldn’t or couldn’t fulfill the job, both in terms of design and installation. We knew it was possible and came up with accurate 3D renderings and mockups which allowed both us and the client to gauge how best to approach the materials and backlit elements of the signs.
The installation proved tricky with challenging winds, weather and terrain but making use of our skilled IPAF accredited installers meant the job was possible. All signage was installed at a height of approx 9m with internal wiring completed on site the same day. With the halo lettering, each letter projects lighting onto the building’s cladding, creating a silhouette logo at night visible from all sides of the industrial estate and main road.
Each sign spans over 5m wide and is made of three seperate components with a mix of flat ACM, stand-off lettering and the built up logo. Each sign is wired internally into existing power points and set to illuminate in conjunction with dusk-til-dawn floodlight sensors. The results bring huge attention to the building during day and night and give Pleavin Power’s new home the branding it deserves.
Whilst we’re not a local sign supplier to Pleavin, our nationwide capability put as at the forefront of the options available, with our team spending three days on site in total working around other contractors during the warehouse fitout and safely completing the install in time.
Interested in this project? You can find more information on our installation services here.
Zapp deliver groceries in minutes, we print and deliver signage in hours… so you could say the two of us have something in common.
We were approached by Zapp to provide internal branding to their new West London hub, specifically to the outer walls of a newly constructed cold room. Knowing warehouse environments are typically cold and high traffic areas, we opted for Metamark MD5-H High Tack Vinyl, to provide a strong and high quality result.
The overall sign, measuring it at 2.5 x 7m is hugely visually striking and visible from outside the unit with the shutters open, providing additional impact to those on site. The comments from our client on site in relation to the vibrancy and depth of colours just highlight the power of our Epson SureColour range of wide format printers.
Material choice here was the most important factor with the wall also being recently painted – with MD5-H eliminating the need for primer, speeding up installation to just under an hour. Matt lamination to the graphics adds a large degree of durability to what should be in place for years to come.
Peter Miller, co-founder at Octopus Energy
Few phonecalls in history, infact no phonecall ever has begun with the words ‘can you brand a wind turbine?’ – but when you’re Octopus Energy‘s go to for pulling off groundbreaking ideas, we pause our office Spotify playlist and tune in to the unusual enquiry instead. After fairly quickly realising this wasn’t a prank or some scale model turbine in question, it became apparent we had less than one week to get this project underway and completed.
We’re no stranger to unusual and impressive projects but this has never been done in the UK before. Some turbine manufacturers brand the Nacelle (part at the top containing the motor) at the point of manufacture but never has a firm taken on the daunting task of branding an already erected turbine.
As part of their aptly named Fan Club initiative to provide discounted energy to communities in Market Weighton and Caerphilly, Octopus has recently acquired two 500kw wind turbines, capable of powering 800 homes each year. But, if you live in these areas, walk your dog locally or just drive past, you’d never know who owned these fans, until now…
With the green light given just 72 hours before from the deadline, our focus was instantly turned to the logistics involved in the project, which meant working closely with not just Octopus, but also our own installers, third party specialist installers and preferred materials supplier Metamark. Their huge range of M7 sign vinyl meant we could send a digital swatch to Octopus who instantly found the right colour match. From the point of ordering the required material, we had a very tight turnaround to produce the vinyl and get it to site in Hull. This was light work with our 1600mm Summa S160D plotter, making production a breeze (see what we did there). In no time we had 80m of cut and printed vinyl produced and labelled up for installation.
As a SafeContractor Accredited Business, and with a large percentage of our work being for high profile clients, we have a huge interest in site health & safety and proper planning for all jobs. The nature of our 24/7 service means things like a Risk Assessment being typed up on the M62 at 10pm on a Sunday night isn’t too alien to us. It was completed and signed off in time for our 6am team meeting on site, aided by the beautiful invention of Costa coffee.
The first task was branding the base of the turbine using a portable scaffold tower and our PASMA trained installers; staring a 3m wide Octopus in the face at 7 in the morning was certainly new to us all but we soon had a strict schedule to work on to ensure the next stage of the branding could be carried out. Shame we didn’t have eight tentacles to hold the giant vinyl in place!
Anyone could look at this job and suggest a cherry picker, after all there are plenty of huge machines available in the UK to hire – but it’s never that simple. Due to the location and terrain, it was apparent we’d also need Trakway to support the vehicle and we’d be extremely limited with windspeed limits, the turbine itself swaying slightly causing possible damage and the fact that it doesn’t really look that impressive now does it.
So, if we can’t send a team up in the sky, let’s find a team who will come down from the sky – in comes Media Abseiling, our go to partners and long term Instagram lovers. Their specialism in working from any height is not only ridiculously scary quite frankly but at the same time exactly what we needed – with an experienced team of IRATA abseilers ready to take on the mammoth task.
It would only be worth us taking this project on if we could be certain to meet our client’s brand guidelines and expectations which was where working with Metamark, a UK manufacturer of sign materials came into play. In fleeting conversation with our sales rep Paul, we mentioned the nature of the project, not realising the turbine isn’t in a factory on ground level but quite the opposite. This particular turbine, manufactured by EWT, stands 50m off the ground with the blades stretching to a further 25m. Needless to say, the setting for this install was beautiful on all fronts, set in Market Weighton near York. Although, the less said about the lack of warmth and phone signal the better!
Being confident that the material chosen would be the best choice for longevity, ease of install and environmental properties, we sent three fitters up to begin the branding process, led by lead abseiler Kyle. Using anchor points on the roof of the turbine, Kyle and his brave team descended, cleaning the turbine before laying the vinyl on, hoisted up in bags from ground level. It’s beyond us how a man who has hung from a rope for five hours can touch the ground, hands freezing to the touch and legs failing to hold themselves and hear ‘that material was so easy to work with’ before any attempt to regain a sense of normality. The skills these boys have is enviable.
Despite strong winds to contend with and the orientation of the logo proving tricky at times to read from up close, the huge team effort between 15 of us on site made for an enjoyable installation for all with the results speaking incredible volumes. Each side is branded with a 2 x 15m logo – more than visible for some way.
Our mentality as a business has always been to ensure we have everything we can ever need for every possible eventuality – and it proved to come into its own on this project, as it has many others since we started in 2016. Having the right kit, vehicles, team and contacts allowed this job to go without a hitch with the satisfaction and feedback from all involved totally empowering.The impact from this job is certainly unlike anything we’ve ever achieved before and we’re already scratching our heads to see how we can top it. This is the first of its kind in the UK and possibly worldwide, but it won’t be the last for as long as we’re printing and the wind is blowing. As Octopus continues to acquire fans, we will continue to step up to the challenge and meet their signage project requirements.
Photography Credit: Octopus Energy
Job Completed on 23rd March 2021 in Market Weighton, Yorkshire.
Using Metamark MD5 Printable Digital Vinyl & M7 Sign Vinyl
https://www.metamark.co.uk/blog/wind_turbine_m7-series.html
For all PR enquiries and for further images, please email jacob@citiprint.co.uk
Banners are everywhere, they’re great for short and long term promotion and can be fixed to most surfaces. But, what do you need to consider when ordering a Same Day Banner from Citiprint in London?
We’ve put together this short guide to give you our top three bits of advice when designing and ordering your Banner.
Banners are always a great way to promote your event, business or promotion. At Citiprint, we’ll work with you to produce any quantity and size of banner up to 3.2m height, to provide you with the greatest impact.
We print banners in London on a Same Day turnaround 24/7 with Same Day delivery available. For more, call us on 0203 167 0400.
