Category Archives: Company

Print has been used by businesses for centuries really. Billboards, flyers and business cards all derived from slate carvings, parchment paper and flags and now print is still as important a marketing tool as ever.

A lot of companies have dropped print in favour of online marketing but many forget just how cost effective and visual print is by comparison. Take, for example if someone put a scrunched up flyer through your door – you’d open it to see what it is, rather than just binning it. It’s curiosity – with online ads, we tend to put our blinkers on and just focus on the content we’re interested in, ignoring what have become pesky ads that we just want to skip or close.

With print though, it’s much more – you can create an experience through print, through the right stock, original designs and on-trend products. It’s not just traditional print that catches the eye, our promotional items are hotter than ever, with mugs proving a popular choice for boardrooms, customer gifts and for branded merchandise.

If you’re not currently using print or are looking to incorporate print into your marketing this year, take a look at the following 3 reasons why it’s guaranteed to work for your business:

• PRINT IS VISIBLE – Print’s visible to a lot of people. One mug on your desk will be seen by many people each day. One banner outside your office will be seen by tens, if not hundreds of people a day. One vehicle graphic will be seen by up to 3,000 people a day. That’s a lot of exposure for a low outlay, making print not only just cost effective but very adaptable too. Digital ads don’t work on motorways, those in your office or passers by. You have to remember not to neglect physical customers who are in front of your brand, rather than their screen.
• PRINT IS COST EFFECTIVE – Take flyers for example, you can have a few thousand flyers designed, printed and distributed all for less than a few hundred pounds now. With our design service, we know what does and doesn’t work so you can be sure to catch the eye of many potential customers with an original design. Flyers are also a great way to offer a discount or voucher for customers, making it more personal and exclusive than widespread advertising. A tyre garage for example may spend £200 on leaflet design, print and distribution for 2500 customers. It only takes 2 customers to have tyres fitted to make a return. The lifespan of marketing like this is quite lengthy as people will begin to then see your brand out and about and begin to create a mental bond with it, making them more inclined to use your services.
• PRINT IS MORE LUXURIOUS THAN EVER – Mention printed leaflets to most people, and the first thing in their mind would be takeaway flyers, often printed on a low stock and mass produced. Whilst this is ideal for distribution and keeping costs down, sometimes you need something a notch or two above in terms of quality. We’re proud to offer a Lux range of products including business 810gsm business cards, lux postcards, clothing and much more. We work closely with many luxury and high end brands to ensure a perfect harmony between high quality print and target customer, retaining the high standard expected throughout.

If you’re interested in utilising print for your business, no matter what size company – sole trader or just starting out, feel free to get in touch with us. We’ll be more than happy to help – just click ‘Request a Quote’ on the top of our menu.

We’ve all once been in a queue – there’s no doubt about that, but more often than not you’ve been behind someone with a logo adorned on the back of their polo shirt or jacket as workwear. Sometimes it’s a familiar brand to us, perhaps a big heating or plumbing company or maybe a chain of car dealerships. Either way, workwear is always an investment no matter what industry or business you’re in.

Here’s our 3 key reasons workwear is so important:

• TRUST – If someone knocked on your door in jeans and a t-shirt explaining they’re from your energy company asking to come in, you’d probably point blank refuse. However, workwear builds and gains trust – whether you have 1 employee or 10,000, having suitable and consistent workwear keeps your brand in high trust and gives a very professional image to your customers.
• RECOGNITION – Our minds work in amazing ways, especially when it comes to subliminal messages. On your morning commute, you may see a sign written van for a company you’ve never heard of and you think nothing of it. But, if later in the day you see another or perhaps staff from that company, you instantly recognise and remember it even after only seeing the brand once. Imagine this on a larger daily scale, this is how powerful workwear can be for brand recognition.
• SAFETY – branded workwear not only keeps your staff safe but also your customers. Anyone can buy a lanyard online for a few quid and print their own ID badge but branded workwear is often difficult to copy and most reputable printing companies will ask for proof if you walked in asking for 5 British Gas jumpers to be printed. With branded workwear, you can be assured your customers also feel safe, easily being able to identify contractor or third party staff on site or on their premises.

Aside from these reasons, there is obviously the aspect of free advertising. Wearing your workwear when walking the dog, taking a flight or popping to the shops all helps build your brand through print.

We’re capable of producing upwards of 250 branded workwear items a day at our Hertfordshire premises and have some of the best buying power in the industry to allow for the best pricing and quality on printed and embroidered garments.

Contact us today for a free quote on your workwear – just click request a quote at the top of this page.

We are continuing to grow fast into 2017 already, expanding our product line and services. We are seeing an increasing number of orders being produced at our Hertfordshire unit and are now looking to expand our team to accommodate this change.

Working for Citiprint offers an unrivalled industry experience, working with a fresh fast moving company. We print for a wide range of customers including McLaren, Mercedes, NHS and many more. We also for work as suppliers for a wide range of other companies, producing printed items for Amazon, Carrefour, AXA and many more.

Job Role

Our current vacancy is for a Print Production Team Member. You will be involved in producing printed clothing, signage, gifts and much more using our state of the art equipment and various print processes. You will also be responsible for handling goods in and outgoing deliveries with packing and quality control an essential part.

Experience

Specific print experience isn’t necessary as this can be picked up fairly quickly through our training however you would require an understanding of graphic design software, (Illustrator or Photoshop minimum) and ideally experience in SignPro or Corel Draw software.

Location

This role is for our main location in Welham Green, Hertfordshire. Secure staff car parking is available and we are also accessible by train (Welham Green Station)

Specifics

3 days per week (21 hours/week) – competitive pay rate

Start date: February 2017

Please email your CV to careers@citiprint.co.uk

It’s often the first thing we see in most instances – British Gas pulling up on the drive in a blue livery van, the distinct yellow and black of the AA arriving on the hard shoulder and the commonly used hazard chevrons on maintenance vehicles. Whichever way you look at it, you see a sign written vehicle every day. That makes you just one of around 3,000 people who will see that vehicle per hour.

Many businesses may opt for the discreet look and keep their brands completely unbranded – normally for security purposes but if it’s for lack of wanting to spend out, let us give you some pointers.

• Brand Recognition – keeping your brand image consistent with print, signage and vehicle graphics creates a strong brand image which helps customers recall said brand and gives them trust and faith. If a gas engineer arrives on your doorstep and has a sign written vehicle parked up, you’re more likely to trust that person and find them credible.
• Cost Effectiveness – sign writing a medium-large size van is often around £300+vat, which compared to other advertising mediums is very effective as it’s a one time cost. We sit down with you and design the graphics to ensure you get the maximum exposure. To put the cost into perspective, radio advertising typically costs upwards of £150/day with no visual brand image and a very short time to get your message across.
• Paintwork Protection – if you opt for a partial or full vehicle wrap, your paintwork underneath will be protected from keying, scratches and paint fade. This is great for leased vehicles where the paint is inspected at the end of the lease term. We also offer a de-wrap service at the end of your lease.
• Leads and Free Advertising – having your company’s services advertised on your vehicle is in effect free advertising and great for lead generations. Builders will often acquire work from people nearby to a job they’re working on through van signage.
• Reputation – having a branded vehicle shows you’re proud to have your company shown to the public. Large vehicle fleets like Eddie Stobart’s for example have become an icon on the roads and instantly recognisable. If you opt for something a bit out of the box with your wrap or graphics, you’re bound to be noticed and photographed – getting your company details onto every photo shared.

Our vehicle sign writing starts from just £35+vat for small graphics. We can fit and install any graphics at our unit in Welham Green, Hertfordshire and cut vinyl graphics in house for a Same Day service when you need it. To get a quote or to speak to us about the design process, click here to email us or call 0843 289 4819 or visit us at Unit 6, AL9 7HB.

Last year we scooped Bronze in Best Online Business at the Herts Digital Awards and today we’ve been announced as Finalists again this year for the Online Retailer category.

This year, we’ve grown and grown, working with over 450 brands and businesses worldwide and continuing to break boundaries in the printing industry, now offering the fastest turnaround in the UK.

We look forward to attending the dinner and winner ceremony on the 22nd September!

Despite any claim that print is dying because of the digital age, the market is continuing to grow across the UK & Europe and we’re at the forefront, offering the fastest turnaround and bespoke professional service for all of our clients.

Now we’re looking for you to join our growing fresh and strong brand, delivering excellent customer service to over 450 businesses worldwide.

Internship – August 2016 (4 weeks)

We’re currently seeking ambitious individuals to join our small team of print professionals at our Hertfordshire offices.

This year, we took the business to the next level, pushing for increasing market share and offering the fastest turnaround in the UK, including same and next day delivery across a large majority of our 35,000 products. We’re a dynamic company, constantly evolving and adding new products or services to our offering, including signage installation, vehicle signage, canvases and much more.

We are looking for a strong team player, capable of coping under stress with last minute orders, working closely with suppliers, customers and third parties to ensure we remain at the forefront of the industry. We need someone with fresh ideas who is motivated by the chance to be rewarded for their ideas in a thriving workplace. Experience isn’t completely necessary but there are 3m possible combinations when it comes to our product range so you’ll need to be able to pick up new things quickly and think on your feet when working with customers.

This internship is ideal for a student looking to enhance their career prospects with industry experience, gaining valuable skills along the way, both practical and clerical as well as helping be a part of one of the fastest growing printing companies the UK has to offer.

What can I expect day to day?

In reality, we’re a 24/7 company, whether it’s talking a client through artwork guidelines at 10pm or processing orders at 7am for delivery the same day. This opportunity will be flexible but we would like someone who is able to work 9-5 or 10-4 depending on other commitments. It’s up to you as to how much experience you want to acquire. We’re growing day to day with several brands within the Citiprint group so there’s plenty of opportunity to find the sector you’re interested in and channel your focus into that area.

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This position is unpaid, with lunch, beanbag and parking space provided with the odd BBQ. There is possibility for paid work at the end of this placement.

Our offices are in Welham Green, Hertfordshire, accessible by train, bus, bike and car.

Please email your CV and covering letter to careers@citiprint.co.uk 

Closing date: 6th August 2016

If you’ve not heard about Pokémon Go in the past week, quite frankly where have you been? The revival of the classic and hugely successful 90s game has now hit smartphones and is taking the world by storm, recapturing the childhood memories of those who played it originally and inviting a new wave of users in the smartphone generation. You may be thinking, what does this have to do with printing or my business?

What is it?

Well, the game uses real world maps – users have to physically travel to locations to collect Pokémon characters, many of these locations are shops, museums, churches and restaurants – all programmed into the map by the game’s developers. This means increased footfall for your business which you can capitalise on easily!

How does it work?

Those playing the smartphone game use GPS to find 151 characters, all spread out across the UK at the locations we just spoke about. There’s been a huge influx of people playing the game of all ages.

What’s the PokéKit?

If you’re one of the lucky businesses to be listed as a Pokestop, this is just the start – business owners in America have already reported non stop customers, a constant flow of new business and footfall – perfect for converting to sales. We’ve put together a bundle of posters, signs and loyalty cards promoting your Pokéstop ready for next day delivery. We’ll brand the kits with your logo and address or special offer.

The game also has a brilliant feature called ‘Lure Modules’. Buying this places a rare Pokemon at your business for half an hour at a time meaning players nearby can see in influx of Pokémon on their map and so rush to your business to catch them!

L’iniozio,an Italian restaurant based in New York purchased $10 worth of Pokécoins which they converted into a Lure bringing a dozen Pokémon on site. They reported a 75% increase of sales as trainers bought a beer and played the game until their battle was over.

Activating the Lure Module during peak times such as weekends and evenings will enhance their effectiveness bringing more budding trainers to your doorstep.

How much is it?

Our kit includes the following, all delivered Next day – be one of the first to capitalise on the launch of the game in the UK today!

• 2 x A2 Posters for Windows
• 500 x Loyalty Cards with your business on
• Outdoor flag for your shop or business

£99 +vat including free next day delivery and design.

How do I order?

Ready to capitalise on the biggest gaming phenomenon of 2016? Give us a call on 0843 289 4819 or email us at info@citiprint.co.uk

This is a limited offer so hurry!

The Festival of Speed is a world renowned event on the automotive calendar – bringing petrolheads, celebrities, racing driver legends and one of the best mixes of cars you could ever see in one place. This year, Bell & Colvill Lotus Dealers are at the show with the Lotus Motorsport racing truck proudly on display, as well as a collection of Lotus vehicles including the all new 3-Eleven.

We’ve teamed up with Bell & Colvill to produce 750 free posters of the Lotus range including 311 limited edition prints of the New 3-Eleven. There’s also a chance to Win 1 of 2 canvases in their photo competition.

If you’re visiting, just head down to the stand on any of the Festival days.

Summer’s fast approaching and despite the snow flurries today, it’s looking like it’ll be a good one. The lovely weather will of course be the perfect backdrop for many weddings over the next few months and we’re on hand to help make sure it goes smoothly.

This year, we’ve started printing a wide range of wedding stationery including invitations, placecards, banners and much more. We have a large variety of print finishing options to give your stationery that special touch. Recent orders include embossing, foiling the invitation in silver or just plain but elegant.

With our in house design team on hand to help you create the perfect stationery set, you’re bound to have a great wedding.

To discuss our pre-set packages for wedding stationery or for a bespoke quote, please email or call us and we’ll be more than happy to help.

Yesterday it was announced that David Cameron was spending a total of £10m on a last ditched campaign to remain in the EU when the referendum comes up in a few months. Of this amount, £5.9m was spent on printing flyers to be distributed to UK homes, over 27m brochures in total.

Now, we always like to be different and decided to quote this ourselves today, the cost… £2.1m, saving the British taxpayer nearly £4m!