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Category Archives: Print Blog

What we’ve learnt in the past year

It was five years in January since we officially committed to the premise of producing and delivering Same Day Printing across London, with a further 6 months of planning prior. Since those early days with a few rented desks in an office, we’ve continued to grow massively year on year, expanding our operations, bringing in new machinery and talent and continuing to push further ahead at the forefront of this ever growing industry.

The Print market in the UK is now worth an estimated ยฃ14bn, with that figure expected to fluxuate hugely in the coming twelve months as COVID affected firms unfortunately come and go. It remains unclear how many firms are now solely reliant on furlough whilst the market is quieter. Those who have seen a huge increase in turnover from social distancing signage and graphics may have invested heavily in new kit on the up and now face a harsh sales slump as the demand drops off. It has been imperative to us to survive the last year’s lockdown measures and market downturn, with the wait for the event and exhibitions industry to reopen almost tantalising.

But… (and I know we shouldn’t start a sentence with But but this isn’t all doom and gloom) – in the words of Sir Elton John, we’re still standing – writing this from our unit just outside of London, something we’ve been repeatedly reminded of during COVID as scam and outsourcing firms continue to crop up with no tangible bricks and mortar element. The first thing we’ve learnt is how key having premises has been to us. Whilst we’ve explored several options for moving to larger units recently, our focus has been shifted to doing the best with what we have and extracting the full potential first. We originally moved to Tilbury to provide quick and easy links to the Excel, O2 and City of London with deliveries now covering any address in London and further afield more recently. The key learning curve here has been maximising our workflow’s efficiency to enable delivery times to remain consistent with typical journey time 45 minutes.

It wouldn’t be 2021 without the huge push for sustainability and the rise of the EV, something we’ve been looking into since day one, keen on introducing zero emissions into our delivery infrastructure. Downtime last Summer enabled us to research and trial the all electric Renault Kangoo, capable of carrying around 70% of the jobs we produce. However, we found the range of these vehicles is still limiting for multi drop deliveries where vehicles can often go from East to West and back again in order to fulfill deliveries in order of urgency. The charging infrastructure within London is still somewhat limited – so does the cost of a vehicle being parked for several hours charging outweigh the savings? We’re continuing to trial new additions to the EV market this year including those from Arrival and Volta to hopefully find the perfect match for our first of many zero emissions vehicles.

Whilst the world’s manufacturing has faced huge staff shortages and issues during the pandemic, the print and sign industry has been relatively unscathed on the whole, however material shortages are starting to occur in some key areas, with many suppliers closing branches and locations and even the bulk hoarding of materials by those in the trade, namely floor graphics. This has inevitably led to inferior and unsafe floor graphics being slapped onto shop floors across the nation, with the sellotape now holding them down reminding us in the professional game how there will always be a cheaper way out for a quick buck. We’ve proudly stuck to using R10 rated floor vinyls at a minimum for all relevant jobs including those for Car Giant, care homes and those in the retail sector.

The strong position we hold as London’s only 24/7 Print and Sign company has continued to garner trust from our influx of new clients recently – with the key issue being the arrival and increase of middle men. Whilst there’s no issues in reselling or marking up in this industry, the problem comes when jobs are taken on without a supplier to turn to, hoping to find someone to squeeze on cost to maximise margins whilst never seeing or touching the final product. We are often called to fulfill orders for these jobs, and often called a short while later by the end user themselves who has paid for a product to one of these printers who has since gone silent. It falls to us to actually print and deliver, something we’re proud to have done in house now for over 1500 days. You can read more about the equipment we’re currently using here and how it enables us to deliver so quickly on Same Day Vinyl, Foamex, Signs and Banners.

And lastly, as an industry, we’ve proved we are tightknit after all. What is typically a cutthroat industry for many has been all but transformed by the new trade partnerships many have forged as they look to downsize, sell up or refocus their energy. We have seen a massive increase in trade customers with many utilising our flatbed UV printing service, powered by swissQprint.

We know it’s inevitable some names won’t reopen, a lot have made the difficult decision to close already. But come rain or shine, we’re still open all the time. In the past week alone, we’ve been through a pallet of roller banners, delivered to several film sets where others failed to deliver, and worked on Team GB’s fitting out at the NEC.

So let me tell you this printers and signmakers – it’s not long now until we’re fighting for parking spaces at exhibitions, borrowing each other’s tools and selling material to one another again. The end is in sight, and the new beginning for many is on the horizon. But for us, we’ve always been here, always will be.

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3 Tips when ordering Printed Banners

Banners are everywhere, they’re great for short and long term promotion and can be fixed to most surfaces. But, what do you need to consider when ordering a Same Day Banner from Citiprint in London?

We’ve put together this short guide to give you our top three bits of advice when designing and ordering your Banner.

  1. Material? – Banners are typically printed on PVC but with the Winter months looming, we recommend Mesh – it has tiny holes in which allow the wind to pass through without damaging your banner. Your banner won’t look any different and will be hemmed to prevent any fraying.
  2. Hems? – we always recommend hemming for long term use of banners but you may not need them if your banner is going up for a short period of time. In these cases, we use Hemming tape, a strong strip of reinforced material to keep your banner’s edges protected from the elements.
  3. Eyelets or Tape? If you’re hanging your banner up on a fence, building or car, we recommend you opt for eyelets so you can easily use cable ties or straps to fix your banner in place. For all other applications, we recommend double sided tape so you can stick your banner to walls, surfaces or flat objects.

Banners are always a great way to promote your event, business or promotion. At Citiprint, we’ll work with you to produce any quantity and size of banner up to 3.2m height, to provide you with the greatest impact.

We print banners in London on a Same Day turnaround 24/7 with Same Day delivery available. For more, call us on 0203 167 0400.

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Construction Site Hoarding Printing in London

Hoarding is an excellent and effective way to advertise or bring colour to any construction environment. BCC recently contacted us to do just that at their Notting Hill site. Part of a basement conversion spanning over two years, these hoarding panels brought stylistic branding to life with over forty panels printed and delivered in a matter of days. You can find out how we did it in our UV Printing Guide here.

We have several popular options when it comes to Construction Site Signage including:

4mm Correx Printing in London
6mm Correx Printing in London
3mm Dibond Hoarding Printing in London

Hoarding Printing in London
Citiprint Same Day Signs in London
Construction Site Sign Printing in London
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Trailer Wrapping for Veuve Clicquot

Here’s the vintage 1950s chrome bodied trailer we recently wrapped for our client Polar Black for Veuve Clicquot.

With the trailer manufacturer going out of business in the late 20th century, we designed a new wrap to fit after a short site survey for our client. Wrapping the trailer in gloss orange and white, with cut vinyl branding on top.

We turned this project around in a matter of days for our client, with the trailer now being on display and being used actively for promotion at Cliveden House.

To discuss your similar Vehicle Branding project, please call us on 0203 167 0400.

Same Day Vehicle Graphics London Citiprint
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What is Direct UV Flatbed Printing?

Ultraviolet light. It’s used in tanning, medical environments and even photography. But, most importantly for printing, it can be used to cure ink. In short, it means we can turn Foamex, Correx and Dibond signs around the Same Day, every day.

When you think of Switzerland, you probably can’t help but think of watches, chocolate or cheese. We can’t help but think of SwissQPrint, the manufacturer of our flatbed UV Printer in London. First, we load a sheet of material – anything from cardboard to correx, aluminium to glass. Capable of printing up to 1.5 x 2.5m, this is the perfect process for most signs including Hoarding.

Once we’ve set your artwork up for printing, a pair of UV lamps heat up on the printer, ready to cure the ink once printed. Once these are hot, we can press the big red print button. As ink is printed directly onto the chosen substrate, lamps run back over the printed area and dry the ink – instantly dry to the touch.

This speed and ability to produce finished signs in a matter of minutes means we can produce Same Day signs with ease. UV Printed signs can be used for both Internal and External use and are durable, environmentally friendly and in some cases recyclable.

You can learn more by reading our guide to Foamex Printing in London.

Or call us on 0203 167 0400 for your Same Day Print Requirements.

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Vehicle Graphics for PRETTYLITTLETHING.com

So imagine this right, one of our bright Pink vans pulling up at Malcolm Ryan studios only being told we needed to fit some graphics for the creative team at PLT. So, grabbing our kit and making our way to the stage in question, definitely looking weak pulling the huge sliding industrial door open to find…. another Pink car! This time, a stunning, absolutely breathtaking Cadillac, ready to be adorned with some high quality self adhesive vinyl 🤓

Thankfully we’ve got a skilled team of experienced fitters who have dealt with branding private jets, classic Ferraris and everything in between so this was right up our street and well the results speak for themselves – demonstrating how graphics can have such a powerful impact, especially on social media which is where this job ended up as part of PLT’s Black Friday campaign.

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Same Day Foamex Printing in London – How do we do it?

Turning any bespoke service around the Same Day is always a big feat but we’ve been doing it for nearly five years now, providing a reliable and efficient service 24 hours a day across London on everything printed – we’ve signwritten Private Jets overnight, transformed the interior of Harrods and even printed props for blockbuster films. So… how do we do it? 🤔

Same Day Foamex Board Printing London - Citiprint

Firstly, we owe a lot of it to our well maintained printers themselves! As this article is about Foamex, the machine in question is our swissQprint Oryx, a UV printer which allows us to print directly onto pretty much anything! So, that’s the introductions complete, let’s run you through the process in just FIVE quick steps!

  1. We’ve recently completed a huge refurbishment of our London premises, allowing us to hold even more stock of substrates (that’s sheets of foamex, aluminium, correx etc) so we’ve always got the board you need for your job. We tend to recommend 3mm foamex for most scenarios – it’s light, flexible and our most popular option.
  2. The Van Gogh stage – your artwork! We RIP your artwork (not literally!) – this means we get your files ready for printing then after a few minutes, we have a converted file ready for printing so it’s off to the Production Area and our UV workstation…
  3. Let’s hit that big red print button – we load your sheet onto the printer and make sure the printer is up to temperature and that the colours are spot on (we can achieve 99% of the CMYK colour gamut but that’s a geeky post for another time)
  4. Time for a trim – our UV printer dries the ink it prints straight away, meaning we can take your job straight to the cutting bench or use our huuuuge guillotine and cut your job down to size. Now…. importantly, we recycle any waste from this process, ensuring none of the material we buy in feels left out!
  5. Boxing – Here’s the fun bit, finding the right packaging for your job, we carefully wrap and box all substrate jobs so that it feels safe and loved in transit from us to you! ❤️

So there you have it, that’s the abridged version if you like of how we transform your design into Foamex, on a Same Day turnaround in London – on time, every time! If you’d like to know more, why not visit us or better still, try us on your next Foamex job.

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Citiprint hits the Silverstone Track

This weekend, we were invited by Bespoke Cars to the Britcar Endurance Championship with their competing driver Marcus Fothergill in the Porsche 997 911. After a 5am start, we arrived on site and were tasked with getting the new livery fitted to the Porsche ahead of practice.

Replacement vinyl graphics fitted to the Porsche with new sponsor branding ahead of practice laps.

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Oris Mayfair Boutique – Vinyl Hoarding during Refit

Repeat agency clients GHOST came to us to white out and brand the Oris Mayfair Boutique ahead of reopening on the 23rd March.

Using matt vinyl, we wrapped every window and door glass panel including branding. This project was completed in under two hours.

At Citiprint, we have certified and experienced installers for Vinyl, Wrap, Signage, Hoarding, Graphics and more – available 24/7 on 0203 167 0400 Nationwide.

London Vinyl Installation
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Displays for McLaren 720S Launch

We’ve worked now with both McLaren London and Ascot dealerships for five years, in which time we’ve seen plenty of stunning models launched and sold. But nothing beats seeing the latest model unveiled in the flesh so when Jardine asked us to produce some high quality displays ahead of their customer launch event, we stepped in and produced simple yet sophisticated results.

For this event, we supplied several premium roller banners printed on a fast turnaround and designed in house, as well as 4m flags to welcome guests upon arrival.

Roller Banners designed and printed in house for McLaren Ascot and London
Premium 2m Wide Roller Banner produced for McLaren
High Quality Outdoor Flags during setup on site
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