Working with Exhibition Hub, we recently completed this fast turnaround project branding the Boiler House on Brick Lane, Shoreditch for the new Art of the Brick exhibition.
Citiprint were asked to rebrand all the external panels on a tight turnaround and with limited street access.
The exhibition is now open and you can book here.
We specialise in providing a Same Day turnaround for Printed Vinyl and Cut Vinyl Graphics – ideal for galleries, offices, events and exhibitions with Same Day London delivery available too by Citiprint.
In the world of marketing, businesses are constantly seeking innovative ways to make an impact and effectively reach their target audience. In this digital age, it’s easy to overlook traditional marketing tools, but one medium that continues to thrive is vinyl signs. These versatile and eye-catching displays have stood the test of time, proving their effectiveness in promoting businesses, events, and messages. In this blog post, we’ll explore the power of vinyl signs and why they remain a dynamic marketing solution.
Vinyl signs are renowned for their vibrant and visually striking appeal. With advancements in printing technology, these signs offer exceptional color reproduction, sharp details, and crisp imagery. The versatility of vinyl allows for a wide range of design possibilities, including intricate graphics, high-resolution photographs, and bold typography. Whether displayed indoors or outdoors, vinyl signs demand attention and create a lasting visual impact on passersby, effectively conveying your brand message.
One of the key advantages of vinyl signs is their durability and weather resistance. Made from high-quality vinyl materials, these signs are built to withstand various environmental conditions, including rain, wind, and sunlight. With proper care, they can maintain their vibrant appearance and effectiveness for an extended period. This durability makes vinyl signs an excellent investment, ensuring that your marketing efforts are not compromised by external factors and allowing for long-term exposure of your message.
Vinyl signs offer exceptional versatility in terms of application. They can be customized to fit any size, ranging from small window decals to large-scale banners. This adaptability makes them suitable for a wide range of marketing purposes, including retail displays, trade shows, exhibitions, storefronts, and vehicle wraps. Vinyl signs can be applied to various surfaces, such as walls, windows, floors, and vehicles, maximizing their visibility and impact in diverse settings. Their flexibility allows businesses to adapt their marketing campaigns to different locations and events effectively.
For businesses looking for cost-effective advertising solutions, vinyl signs offer an excellent return on investment. Compared to other traditional advertising methods, such as print ads or television commercials, vinyl signs are a more affordable option with long-lasting effects. Once installed, they require minimal maintenance, eliminating recurring costs. Vinyl signs can also be easily updated or replaced, providing businesses with the flexibility to modify their messages and promotions without incurring significant expenses.
Vinyl signs provide businesses with ample opportunities for customization and branding. With the ability to incorporate your logo, brand colors, and key messages, vinyl signs act as powerful brand ambassadors. By maintaining consistent branding across your marketing channels, you reinforce brand recognition and create a memorable impression on your target audience. Whether you choose to display a promotional offer, showcase your products, or convey a specific message, vinyl signs allow for effective storytelling and engagement.
Vinyl signs continue to be a dynamic and versatile marketing solution that offers businesses a wide range of benefits. With their vibrant visual appeal, durability, versatility in application, and cost-effectiveness, vinyl signs have proven their worth as a powerful advertising tool. By utilizing vinyl signs in your marketing strategy, you can effectively captivate your audience, enhance brand visibility, and convey your message with impact. Embrace the timeless charm of vinyl signs and unlock new possibilities for your business’s growth and success.
We offer a fast turnaround on Roller Banner printing including Same Day delivery in London. We can print them at many sizes for events, exhibitions, product launches and more. Here’s why you should consider one:
The Versatile Marketing Powerhouse: Unveiling the Magic of Roller Banners
In the fast-paced world of marketing, businesses constantly seek innovative ways to grab attention, create brand awareness, and engage with their target audience. Amidst this quest, roller banners have emerged as a versatile and effective marketing tool. These portable and attention-grabbing displays have revolutionized the way businesses promote their products, services, and events. In this blog post, we will delve into the magic of roller banners and explore why they continue to be an indispensable asset for any marketing strategy.
Roller banners, also known as retractable banners or pull-up banners, offer exceptional convenience and portability. Designed with ease of use in mind, these banners feature a retractable mechanism that allows for effortless setup and takedown. They can be assembled within minutes, making them an ideal choice for trade shows, conferences, retail stores, and any event where mobility and quick installation are paramount.
The primary purpose of any marketing tool is to capture attention, and roller banners excel in this aspect. These banners offer a large canvas for creative and eye-catching graphics, images, and messages. By leveraging vibrant colors, high-quality imagery, and compelling copy, businesses can instantly attract passersby and convey their brand message effectively. With strategic placement and impactful design, roller banners have the potential to stand out in a sea of visual noise, ensuring maximum visibility for your brand.
One of the greatest advantages of roller banners is their versatility. They can be customized to suit specific marketing campaigns and can be easily updated or replaced as needed. With a variety of sizes and styles available, businesses can tailor their roller banners to fit any space, be it a small exhibition booth or a large convention hall. Moreover, the retractable nature of these banners allows for easy storage and transportation, making them a practical and cost-effective marketing solution.
In today’s competitive business landscape, cost-effectiveness is a crucial factor when choosing marketing tools. Roller banners offer an excellent return on investment due to their durability and reusability. Once the initial investment is made, these banners can be used repeatedly without incurring additional costs. Their versatility also allows businesses to repurpose them for various events and campaigns, making them an affordable and sustainable choice for long-term marketing strategies.
Brand recognition plays a vital role in the success of any business. Roller banners act as powerful brand ambassadors by prominently displaying your company logo, colors, and key messages. By consistently featuring your branding across various marketing channels, you reinforce your brand identity, increase familiarity, and establish a strong presence in the minds of your target audience. The visual impact and strategic placement of roller banners contribute to higher brand recall and help you stand out from the competition.
Conclusion
Roller banners have proven their worth as an essential marketing tool, delivering a combination of portability, visual impact, versatility, and cost-effectiveness. With their ability to attract attention, convey messages, and enhance brand visibility, roller banners continue to be a staple in the marketing arsenal of businesses worldwide. By incorporating these powerful displays into your marketing strategy, you can unlock new opportunities, expand your reach, and leave a lasting impression on your target audience.
Investing in roller banners is more than just a marketing decision; it is an investment in your brand’s success and growth. So, go ahead and embrace the magic of roller banners to elevate your marketing efforts and achieve remarkable results.
Towards the end of 2022 Citiprint completed a roll out of rebranding to InstaVolt’s EV Charger network. We were approached to carry out the work by the Marketing Manager at InstaVolt to assist in completing work across 130 locations as part of their sponsorship deal with E.ON Energy.
InstaVolt’s leading charger network covers a vast area in the UK with our work alone covering some 2000 miles, from Newquay and Bournemoth, as far north as Liverpool and Keswick.
We were chosen for our ability to replace vinyl graphics on the chargers on site without third party involvement and our 24/7 nature. Work was carried out at all hours by an installer of ours who was able to complete the work in just under five days with zero downtime or interruption to InstaVolt’s customers looking to utilise the chargers.
The work further worked to highlight our skill and experience when it comes to large scale national roll out work, with a very similar project being completed in 2021 for JustEat in which over 500 restaurants were rebranded within a week with new POS and hard signage.
Our work for InstaVolt is expected to continue with similar future projects and we are proud to have been able to accomplish this large project successfully.
Foamex and Correx are the two most popular forms of both temporary and permanent signage and one of the main kinds of Same Day Signs we produce – but what’s the difference and which is right for you?
The first clue really is in the name of each, so let’s take a look first at Foamex. As the name would suggest, it is a foam style substrate, made from white PVC and fairly rigid. It’s not to be confused with foamcore board which is fairly disposable and moreso for crafts.
Foamex comes in many colours but the most common option is white. You will have seen foamex used in retail signs, exhibitions, events and most POS scenarios. It’s used as it’s rigid yet lightweight, smooth with a matte finish and easy to trim and cut to custom shapes. We hold a large amount of white foamex stock in common thicknesses of 3mm and 5mm.
Printing directly onto foamex is our most common method for producing Foamex signs. The high quality produced by our SwissQPrint Flatbed printer allows us to deliver vibrant colours, high definition text and images, as well as an instantly dry matt finish. We can print on a sheet up to 2.5 x 1.5m in one piece.
Foamex is usually our go to recommendation for signage – be it for an exhibition, event or temporary sign. Whilst it is durable when used externally and waterproof, it can warp in high temperatures and we’d recommend Dibond Aluminium Composite panels for this instance.
Here’s a great instance of Foamex being used with its smooth matt finish ideal for being hung in Amazon’s Warehouse.
Correx on the other hand is everywhere – most commonly used as Estate Agent signs. Its corrugated effect allows it to easily bend, provides excellent weather protection and is an ideal lightweight substrate. Correx is often used when the signs aren’t intended to be seen up close as the corrugated effect can break up the imagery, but it’s still ideal for large and small applications. We’ve used Correx for some really impactful jobs like those below.
Correx has the added bonus that it’s lightweight, making delivery and installation easy – with the element of reusing and relocating signage equally as simple. You can fit either Foamex or Correx with double sided tape, screws or clamps.
Whilst you can have peace of mind knowing we are committed to reducing waste and emissions across our business, Correx is a Class 5 rated plastic meaning it can be Recycled and often turned into brooms, brushes and ice scrapers! Any Correx offcuts we have are reused for printer testing and packaging.
Netflix’s Top Boy Billboard Sign, partially produced by Citiprint for Build Hollywood
So, if we can help with your Same Day requirements for Foamex Printing or Correx Printing – do get in touch with us on 0203 167 0400 or use our LiveChat. We hold large stock of material and print directly on it to provide a high quality instantly dry finish.
Zapp deliver groceries in minutes, we print and deliver signage in hours… so you could say the two of us have something in common.
We were approached by Zapp to provide internal branding to their new West London hub, specifically to the outer walls of a newly constructed cold room. Knowing warehouse environments are typically cold and high traffic areas, we opted for Metamark MD5-H High Tack Vinyl, to provide a strong and high quality result.
The overall sign, measuring it at 2.5 x 7m is hugely visually striking and visible from outside the unit with the shutters open, providing additional impact to those on site. The comments from our client on site in relation to the vibrancy and depth of colours just highlight the power of our Epson SureColour range of wide format printers.
Material choice here was the most important factor with the wall also being recently painted – with MD5-H eliminating the need for primer, speeding up installation to just under an hour. Matt lamination to the graphics adds a large degree of durability to what should be in place for years to come.
It was five years in January since we officially committed to the premise of producing and delivering Same Day Printing across London, with a further 6 months of planning prior. Since those early days with a few rented desks in an office, we’ve continued to grow massively year on year, expanding our operations, bringing in new machinery and talent and continuing to push further ahead at the forefront of this ever growing industry.
The Print market in the UK is now worth an estimated £14bn, with that figure expected to fluxuate hugely in the coming twelve months as COVID affected firms unfortunately come and go. It remains unclear how many firms are now solely reliant on furlough whilst the market is quieter. Those who have seen a huge increase in turnover from social distancing signage and graphics may have invested heavily in new kit on the up and now face a harsh sales slump as the demand drops off. It has been imperative to us to survive the last year’s lockdown measures and market downturn, with the wait for the event and exhibitions industry to reopen almost tantalising.
But… (and I know we shouldn’t start a sentence with But but this isn’t all doom and gloom) – in the words of Sir Elton John, we’re still standing – writing this from our unit just outside of London, something we’ve been repeatedly reminded of during COVID as scam and outsourcing firms continue to crop up with no tangible bricks and mortar element. The first thing we’ve learnt is how key having premises has been to us. Whilst we’ve explored several options for moving to larger units recently, our focus has been shifted to doing the best with what we have and extracting the full potential first. We originally moved to Tilbury to provide quick and easy links to the Excel, O2 and City of London with deliveries now covering any address in London and further afield more recently. The key learning curve here has been maximising our workflow’s efficiency to enable delivery times to remain consistent with typical journey time 45 minutes.
It wouldn’t be 2021 without the huge push for sustainability and the rise of the EV, something we’ve been looking into since day one, keen on introducing zero emissions into our delivery infrastructure. Downtime last Summer enabled us to research and trial the all electric Renault Kangoo, capable of carrying around 70% of the jobs we produce. However, we found the range of these vehicles is still limiting for multi drop deliveries where vehicles can often go from East to West and back again in order to fulfill deliveries in order of urgency. The charging infrastructure within London is still somewhat limited – so does the cost of a vehicle being parked for several hours charging outweigh the savings? We’re continuing to trial new additions to the EV market this year including those from Arrival and Volta to hopefully find the perfect match for our first of many zero emissions vehicles.
Whilst the world’s manufacturing has faced huge staff shortages and issues during the pandemic, the print and sign industry has been relatively unscathed on the whole, however material shortages are starting to occur in some key areas, with many suppliers closing branches and locations and even the bulk hoarding of materials by those in the trade, namely floor graphics. This has inevitably led to inferior and unsafe floor graphics being slapped onto shop floors across the nation, with the sellotape now holding them down reminding us in the professional game how there will always be a cheaper way out for a quick buck. We’ve proudly stuck to using R10 rated floor vinyls at a minimum for all relevant jobs including those for Car Giant, care homes and those in the retail sector.
The strong position we hold as London’s only 24/7 Print and Sign company has continued to garner trust from our influx of new clients recently – with the key issue being the arrival and increase of middle men. Whilst there’s no issues in reselling or marking up in this industry, the problem comes when jobs are taken on without a supplier to turn to, hoping to find someone to squeeze on cost to maximise margins whilst never seeing or touching the final product. We are often called to fulfill orders for these jobs, and often called a short while later by the end user themselves who has paid for a product to one of these printers who has since gone silent. It falls to us to actually print and deliver, something we’re proud to have done in house now for over 1500 days. You can read more about the equipment we’re currently using here and how it enables us to deliver so quickly on Same Day Vinyl, Foamex, Signs and Banners.
And lastly, as an industry, we’ve proved we are tightknit after all. What is typically a cutthroat industry for many has been all but transformed by the new trade partnerships many have forged as they look to downsize, sell up or refocus their energy. We have seen a massive increase in trade customers with many utilising our flatbed UV printing service, powered by swissQprint.
We know it’s inevitable some names won’t reopen, a lot have made the difficult decision to close already. But come rain or shine, we’re still open all the time. In the past week alone, we’ve been through a pallet of roller banners, delivered to several film sets where others failed to deliver, and worked on Team GB’s fitting out at the NEC.
So let me tell you this printers and signmakers – it’s not long now until we’re fighting for parking spaces at exhibitions, borrowing each other’s tools and selling material to one another again. The end is in sight, and the new beginning for many is on the horizon. But for us, we’ve always been here, always will be.
Banners are everywhere, they’re great for short and long term promotion and can be fixed to most surfaces. But, what do you need to consider when ordering a Same Day Banner from Citiprint in London?
We’ve put together this short guide to give you our top three bits of advice when designing and ordering your Banner.
Banners are always a great way to promote your event, business or promotion. At Citiprint, we’ll work with you to produce any quantity and size of banner up to 3.2m height, to provide you with the greatest impact.
We print banners in London on a Same Day turnaround 24/7 with Same Day delivery available. For more, call us on 0203 167 0400.
Hoarding is an excellent and effective way to advertise or bring colour to any construction environment. BCC recently contacted us to do just that at their Notting Hill site. Part of a basement conversion spanning over two years, these hoarding panels brought stylistic branding to life with over forty panels printed and delivered in a matter of days. You can find out how we did it in our UV Printing Guide here.
We have several popular options when it comes to Construction Site Signage including:
4mm Correx Printing in London
6mm Correx Printing in London
3mm Dibond Hoarding Printing in London
Here’s the vintage 1950s chrome bodied trailer we recently wrapped for our client Polar Black for Veuve Clicquot.
With the trailer manufacturer going out of business in the late 20th century, we designed a new wrap to fit after a short site survey for our client. Wrapping the trailer in gloss orange and white, with cut vinyl branding on top.
We turned this project around in a matter of days for our client, with the trailer now being on display and being used actively for promotion at Cliveden House.
To discuss your similar Vehicle Branding project, please call us on 0203 167 0400.
