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Sign Repair on Oxford Street for Asics

Oxford Street, in the heart of London, is famous for its high-end retail stores, bustling crowds, and iconic storefront signage. For many brands, the sign that hangs above their store is not just a piece of marketing but a symbol of their identity and presence. When Asics, the renowned athletic footwear and sportswear brand, encountered a sign issue on Oxford Street, they turned to our client who in turn contracted us at Citiprint, a sign repair company with an exceptional reputation for restoring iconic and specialist signage. In this blog post, we’ll explore how we repaired Asics’ sign on Oxford Street, showcasing our commitment to excellence and dedication to preserving the city’s vibrant commercial landscape.

https://www.youtube.com/watch?v=cpzXKFE4w0I&t=318s

The Sign Dilemma

Asics, a globally recognized brand for sports enthusiasts and athletes, had an issue with their signage on Oxford Street. The glass pane behind the large illuminated sign had been smashed during high winds, forcing a new glass pane to be produced. For the glaziers to swap the pane, the full sign lettering had to be removed, disconnected and made safe. For a brand that thrives on promoting an active lifestyle and pushing the boundaries of athletic performance, a faded and flickering sign was far from ideal.

The Challenge

Repairing signage on Oxford Street is no small feat. This bustling thoroughfare is known for its towering billboards and dazzling lights, making every storefront sign a vital piece of the visual spectacle. The challenge was to remove and replace Asics’ sign while preserving the integrity of the brand’s image, ensuring it remained a beacon for fitness enthusiasts and casual shoppers alike.

Citiprint’s Expertise

Citiprint has earned a stellar reputation for their expertise in sign repair and restoration. With a team of highly skilled professionals, they have successfully installed countless signs throughout London. We were contracted for our sterling reputation and their portfolio of impressive sign repair projects for large clients.

The Repair Process

  1. Initial visit: The first step was an overnight removal of the sign lettering, using scaffolding put in place by another contractor. The letter faces were inspected, removed and safely stored before the LED backlight were safely disconnected and plans made for rewiring upon completion.
  2. Interim: Citiprint stored and cleaned the signage whilst glass repairs were taking place. With our specialist fleet of install vehicles, the sign was transported safely to and from site.
  3. On-Site replacement: Following the replacement glazing, Citiprint installers returned to refit the sign, including the large steel frame which bolts into the shopfront, being cautious when working near the new glass panels.

The Result

Citiprint’s dedication to excellence and meticulous craftsmanship paid off. Asics’ sign on Oxford Street was reborn, radiating its vibrant colors and lighting up the night once more. The brand’s presence on this iconic shopping street was fully restored, and it continued to draw in shoppers, fitness enthusiasts, and fans of the brand.

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Sign Installation at UCI Cycling World Cup – Olympic Velodrome for British Cycling

British Cycling came to us requiring a solution for correx sponsor signs. We came up with a solution overnight with morning delivery and were then tasked with replacing and installing new graphics on the Velodrome track finish line. This was done on a tight turnaround with limited access the night before the UCI World Cup.

Once again, we demonstrated our agility in turning around specialist sign installations on site nationwide with the correct insurance in place for client peace of mind.

Track Finish line before removal of existing graphics
Post installation of foamex panels onto glass
Final result completed in under an hour on client’s deadline.
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Huawei Mobile – Office Branding and Wrap

 

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⏩⏩⏩⏩⏩⏩ SWIPE! What you see is the result of a couple of late night installs at Huawei’s London office. Direct job after a call from the client needing over 150m of vinyl printed and installed on a quick turnaround. Stunning artwork made this job all the more impressive with vibrant colours on high quality vinyl and settings. The attention to detail from our installation team is second to none and the whole workspace is now truly transformed into a fun, bright and innovative space. Incredibly proud moment fulfilling this job for what is now the world’s largest telecoms brand! 😲 When it comes to that last minute request, we always outperform! #print #signs #printing #citiprint #vinyl #wideformat #largeformat #mutoh #huawei #huaweimobile #london #theo2 #greenwich #london #installation #install #wrapping #wrap #citiprint #mobile #phone #branding #interiors #officespace #retail #graphics @huaweimobileuk @huaweimobile @huawei

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Internal Office Branding for Huawei Mobile in London

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Classic Mini – Vinyl Graphics Signwriting

Fun job this week on these classic restored Minis at Duke of London.

Design, print and installation within a day using a smart typeface and matt grey vinyl for a vintage effect.

Call us on 0203 167 0400 for all vehicle graphics, signwriting and decals.

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