Oxford Street, in the heart of London, is famous for its high-end retail stores, bustling crowds, and iconic storefront signage. For many brands, the sign that hangs above their store is not just a piece of marketing but a symbol of their identity and presence. When Asics, the renowned athletic footwear and sportswear brand, encountered a sign issue on Oxford Street, they turned to our client who in turn contracted us at Citiprint, a sign repair company with an exceptional reputation for restoring iconic and specialist signage. In this blog post, we’ll explore how we repaired Asics’ sign on Oxford Street, showcasing our commitment to excellence and dedication to preserving the city’s vibrant commercial landscape.
The Sign Dilemma
Asics, a globally recognized brand for sports enthusiasts and athletes, had an issue with their signage on Oxford Street. The glass pane behind the large illuminated sign had been smashed during high winds, forcing a new glass pane to be produced. For the glaziers to swap the pane, the full sign lettering had to be removed, disconnected and made safe. For a brand that thrives on promoting an active lifestyle and pushing the boundaries of athletic performance, a faded and flickering sign was far from ideal.
Repairing signage on Oxford Street is no small feat. This bustling thoroughfare is known for its towering billboards and dazzling lights, making every storefront sign a vital piece of the visual spectacle. The challenge was to remove and replace Asics’ sign while preserving the integrity of the brand’s image, ensuring it remained a beacon for fitness enthusiasts and casual shoppers alike.
Citiprint has earned a stellar reputation for their expertise in sign repair and restoration. With a team of highly skilled professionals, they have successfully installed countless signs throughout London. We were contracted for our sterling reputation and their portfolio of impressive sign repair projects for large clients.
The Repair Process
- Initial visit: The first step was an overnight removal of the sign lettering, using scaffolding put in place by another contractor. The letter faces were inspected, removed and safely stored before the LED backlight were safely disconnected and plans made for rewiring upon completion.
- Interim: Citiprint stored and cleaned the signage whilst glass repairs were taking place. With our specialist fleet of install vehicles, the sign was transported safely to and from site.
- On-Site replacement: Following the replacement glazing, Citiprint installers returned to refit the sign, including the large steel frame which bolts into the shopfront, being cautious when working near the new glass panels.
Citiprint’s dedication to excellence and meticulous craftsmanship paid off. Asics’ sign on Oxford Street was reborn, radiating its vibrant colors and lighting up the night once more. The brand’s presence on this iconic shopping street was fully restored, and it continued to draw in shoppers, fitness enthusiasts, and fans of the brand.